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NEW YORK, NY and HAMBURG, GERMANY -- (Marketwire) -- 02/14/11 -- G+J Electronic Media Sales (ems.guj.de/english) today announced that Mocean Mobile (www.moceanmobile.com), the standard in mobile ad serving, will be powering optimobile (www.optimobile.de), the new G+J EMS mobile performance advertising network. Mocean Mobile provides G+J EMS with a high-class advertising software solution for their mobile performance inventory which represents nearly two thirds of the overall mobile reach in Germany according to AGOF mobile facts 2010. Within optimobile, direct marketers can place their sale-oriented performance marketing campaigns and the Mocean Mobile technology ensures their intelligent placements by serving them to the most interested users with the highest conversion potential. optimobile consists of the high-class mobile sites and apps being marketed by G+J EM... (more)

Mobile Investment Market Remains Strong; Fish & Richardson Venture Capital Club Panel Will Highlight Opportunities

NEW YORK, NY -- (Marketwire) -- 12/08/08 -- The continuing investment opportunities in mobile market companies will be the focus of the Fish & Richardson Fourth Quarter Venture Capital Lunch Club on December 9, 2008, at 12:30 p.m., in the Citigroup Center, 153 East 53rd Street. The Lunch Club will feature a panel presentation and discussion of the "Mobile Investment Market," moderated by Lori Hoberman, Chair of the Venture and Technology Group at the law firm Fish & Richardson. Charles Crockett, a principal of Ascend Venture Group; Arthur Goikhman, CEO of Cellufun; Miles Spencer... (more)

Mojiva Sets Industry Milestone by Serving More Than 1 Billion Ads

Mojiva Sets Industry Milestone by Serving More Than 1 Billion Ads in First Eight Months of Operation Simple, self-service mobile advertising platform wins rapid acceptance from advertisers and publishers eager to reach mobile users quickly and easily NEW YORK CITY—February 4, 2009—Mojiva, whose powerful advertising platform makes it easy for marketers to reach customers via the growing mobile Web, today announced it has served over one billion mobile ads in its first eight months of operation. This achievement establishes Mojiva as one of the fastest growing mobile advertising pl... (more)

Mojiva Sets Industry Milestone by Serving More Than 1 Billion Ads in First Eight Months of Operation

Mojiva, whose powerful advertising platform makes it easy for marketers to reach customers via the growing mobile Web, today announced it has served over one billion mobile ads in its first eight months of operation. This achievement establishes Mojiva as one of the fastest growing mobile advertising platforms in industry history, and shows that advertisers prefer Mojiva’s simple three-step approach to creating, controlling, and tracking mobile advertising campaigns, complete with custom landing pages for products and services. It also illustrates Mojiva’s appeal to publishers, w... (more)

AdMarvel Launches Ad Mediation for Apple iPhone

AdMarvel, a leading provider of mobile advertising mediation services, today announced the availability of its iPhone Advertising Toolkit. Leveraging experience from a broad portfolio of mediation services for mobile advertising, the toolkit enables iPhone application developers to easily integrate advertising from virtually any ad network into their applications. Advertising metrics and analytics are provided via a web console giving a near real-time view of the application’s advertising performance. To answer the diverse needs of iPhone developers with an expanding internationa... (more)