Mojiva News

The Mobile Media Upfront, the premiere event for mobile advertising and media decision-makers, returns to New York City on May 8 at the Helen Mills Event Space and Theater. The affair is the only mobile industry event that unites leaders from all the major holding companies including Aegis, Havas, IPG, Omnicom, Publicis, MDC, and WPP, as well as major brands and key players in the burgeoning mobile universe. The day-long program will feature many of the top thought-leaders, creative and media powerhouses from across the content, distribution and technology ecosystem. The 2012 Mobile Media Upfront will focus on the Q3 and Q4 2012 plans of the industry’s biggest mobile and advertising players. “Mobile is quickly becoming the first screen for savvy advertisers. Smart advertisers are locking up premium audience inventory as they see the impact on their advertising and m... (more)

InsightExpress Selected as Research Partner by VivaKi for "The Pool"

InsightExpress, a leading marketing research and data analytics firm, today announced that it has been commissioned by VivaKi to measure advertising effectiveness on tablet devices employing its Tablet AdInsights product as part of the most recent wave of The Pool, an ongoing research initiative that seeks industry alignment for engagement platforms of the future. VivaKi is a division of Publicis Groupe and home to two of the world’s largest digital agency networks (Digitas and Razorfish) and two of the world’s largest media agency networks (Starcom Mediavest Group and ZenithOpti... (more)

Google targets mobile marketing business, buys AdMob

Google will be acquiring AdMob, a network for ads on mobile gadgets for $750 million broadening its advertising reach to include mobile advertising. Omar Hamoui, CEO of Admob launched the company 4 year ago and has been a pioneer in the way he has maneuvered the controls imposed by wireless carriers to produce an effective mobile network for advertising. The platform has allowed Independent apps developers to find cost-effective ways to sell their product in targeted spots. To date, AdMob has displayed 140 billion ads on mobile websites and applications and its revenue is expecte... (more)

AdMarvel Launches Ad Mediation for Apple iPhone

AdMarvel, a leading provider of mobile advertising mediation services, today announced the availability of its iPhone Advertising Toolkit. Leveraging experience from a broad portfolio of mediation services for mobile advertising, the toolkit enables iPhone application developers to easily integrate advertising from virtually any ad network into their applications. Advertising metrics and analytics are provided via a web console giving a near real-time view of the application’s advertising performance. To answer the diverse needs of iPhone developers with an expanding internationa... (more)

the Rubicon Project Launches REVV for mobile™

the Rubicon Project, the digital advertising technology and data company, has partnered with mOcean Mobile, an independent mobile advertising platform, to provide premium Web publishers with a unified view into monetization across their display and mobile platforms with REVV for mobile (RFM)™. Available through the company’s REVV for publishers™ advertising platform, RFM offers publishers a complete platform that includes mobile ad serving, campaign management and ad network optimization to match every mobile ad impression with the highest paying demand source. Through the REVV ... (more)