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SAN FRANCISCO, CA -- (Marketwire) -- 12/11/12 -- TRUSTe, the leading data privacy management solutions provider, today announced that its TRUSTed Mobile Ads platform, the industry's first and only comprehensive mobile advertising privacy management platform, has been selected by more than a dozen of leading mobile ad networks since its launch eight months ago. Additionally, TRUSTed Mobile Ads has now reached significant scale, serving over one billion privacy-safe mobile ads -- making it the largest mobile advertising privacy management platform. Together with TRUSTe's TRUSTed Ads platform for web advertising, TRUSTe is the largest provider of OBA (online behavioral advertising) compliant services worldwide, serving over 40B privacy-safe ads per month. Featuring the Digital Advertising Alliance's (DAA) Advertising Option Icon on mobile in-ad placements, TRUSTed Mob... (more)

Video and Mobile Ad Networks 2012 - 2014: Path to Media Spend Parity

NEW YORK, Oct. 2, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:   Video and Mobile Ad Networks 2012 - 2014: Path to Media Spend Parity http://www.reportlinker.com/p01007800/Video-and-Mobile-Ad-Networks-2012---2014-Path-to-Media-Spend-Parity.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=Online_Advertising   Video advertising networks, trafficking platforms and exchanges when evaluated with and compared to mobile counterparts are projected to process, clear and deliver $13.2 billion in 2012 multi-format media spend, detailed in this interdisciplinary sector report. This research report is a data-driven valuation of each sector's performance, based on multi-year contrasting analysis of billed inventory and net revenue accruing to platforms and solutions. Collectively, both sectors are forecast t... (more)

MMA Announces the Smarties™ Award Winners

NEW YORK, Oct. 3, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, tonight reveals the 2012 Smarties™ winners after receiving close to 500 submissions across 19 categories and 36 countries from around the globe. The gold, silver and bronze are awarded based on the best-in-class mobile marketing executions from agencies, marketers, and other mobile providers. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) The Smarties™ Gala is sponsored by InMobi, Mojiva and Voltari. Beyond the global awards, the Smarties™ also unveils the regional winners from North America. "The staggering increase we have witnessed in the volume of submissions as well as the markets contributing is truly remarkable and indicative that mobile marketing is being embraced by the industry at large," sa... (more)

Cross-Platform & Mobile Advertising Market by Solutions & Advertising - Worldwide Market Forecasts and Analysis (2013 - 2018)

DUBLIN, January 3, 2014 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/2w7kfr/crossplatform) has announced the addition of the "Cross-Platform & Mobile Advertising Market by Solutions & Advertising - Worldwide Market Forecasts and Analysis (2013 - 2018)" report to their offering.      (Logo: http://photos.prnewswire.com/prnh/20130307/600769 ) This report forecasts the global cross-platform and mobile advertising market will grow from $15.13 billion in 2013 to $76.57 billion in 2018 at a Compound Annual Growth Rate (CAGR) of 38.3% from 2013 to 2018. Cross-platform and mobile advertising is a form of interactive advertising that emerged as one of the most important forms of advertising in the digital marketing age. Cross-platform advertising and mobile advertising are two different concepts. Today, mobile advertising is one of the fast... (more)

Cross-Platform & Mobile Advertising Market by Solutions & Advertising - Forecasts to 2018

DUBLIN, March 6, 2014 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/5qz8tc/crossplatform) has announced the addition of the "Cross-Platform & Mobile Advertising Market by Solutions & Advertising - Forecasts to 2018" report to their offering.      (Logo: http://photos.prnewswire.com/prnh/20130307/600769 ) This report forecasts the global cross-platform and mobile advertising market will grow from $15.13 billion in 2013 to $76.57 billion in 2018 at a Compound Annual Growth Rate (CAGR) of 38.3% from 2013 to 2018. Cross-platform and mobile advertising is a form of interactive advertising that emerged as one of the most important forms of advertising in the digital marketing age. Cross-platform advertising and mobile advertising are two different concepts. Today, mobile advertising is one of the fastest growing markets due to the unive... (more)

Mojiva Sets Industry Milestone by Serving More Than 1 Billion Ads

Mojiva Sets Industry Milestone by Serving More Than 1 Billion Ads in First Eight Months of Operation Simple, self-service mobile advertising platform wins rapid acceptance from advertisers and publishers eager to reach mobile users quickly and easily NEW YORK CITY—February 4, 2009—Mojiva, whose powerful advertising platform makes it easy for marketers to reach customers via the growing mobile Web, today announced it has served over one billion mobile ads in its first eight months of operation. This achievement establishes Mojiva as one of the fastest growing mobile advertising platforms in industry history, and shows that advertisers prefer Mojiva’s simple three-step approach to creating, controlling, and tracking mobile advertising campaigns, complete with custom landing pages for products and services. It also illustrates Mojiva’s appeal to publishers, who are usi... (more)

Mojiva Sets Industry Milestone by Serving More Than 1 Billion Ads in First Eight Months of Operation

Mojiva, whose powerful advertising platform makes it easy for marketers to reach customers via the growing mobile Web, today announced it has served over one billion mobile ads in its first eight months of operation. This achievement establishes Mojiva as one of the fastest growing mobile advertising platforms in industry history, and shows that advertisers prefer Mojiva’s simple three-step approach to creating, controlling, and tracking mobile advertising campaigns, complete with custom landing pages for products and services. It also illustrates Mojiva’s appeal to publishers, who are using the platform to rapidly monetize mobile content, tapping a mobile advertising market estimated at $2.7 billion in 2008, according to Gartner, and projected to hit $10 to $15 billion by 2011, according to industry researcher Heavy Reading. “Mobile advertising is one of the brigh... (more)

Mobile Commerce News Weekly – Week of May 19, 2013

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information. Also read Enterprise Mobility Asia News Weekly Also read Field Mobility News Weekly Also read Kevin Benedict’s What’s New in HTML5 Also read M2M News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly Also read SMAC News Weekly Starbucks has announced that 10 million customers are now active users of Starbucks’ mobile apps, many of whom contribute to the four million mobile payment transactions the company records each week. Read Original Content The mobile marketing ecosystem is projected to generate more than $400... (more)

Digital Advertising Market (Online) Growing at 11.9% CAGR to 2019 Says a New Research Report Available at ReportsnReports.com

DALLAS, Aug. 7, 2014 /PRNewswire-iReach/ -- Global digital advertising market to grow from $125.82 billion in 2014 to $220.38 billion by 2019. Over the next 5 years, this market is expected to experience high traction in Asia-Pacific (APAC), Latin America (LA), and the Middle East and Africa (MEA) regions. Advertising emerged as one of the key elements of marketing strategies for any organization. Earlier, print media was the one and only medium to reach customers at large. With time, technology evolved and so the advertising market space. Advertisers now want new mediums which can provide higher levels of reach with low costs associated. This is the time when online advertising market evolved. Online advertising proved to be a better communication medium for advertisers. As the penetration of Internet or accessibility of Internet increased for advertisers, it becam... (more)

IAB to Chair Historic All-Day Mobile Forum at Cannes Lions International Festival of Creativity

The Cannes Lions has selected the Interactive Advertising Bureau (IAB) and its IAB Mobile Marketing Center of Excellence to chair a first-ever all-day forum devoted to the topic of “Creativity in Mobile Advertising” at its annual International Festival of Creativity. On Tuesday, June 19, IAB President and CEO Randall Rothenberg will lead the day’s inspiring series of high-level conversations – six sessions in all, including a grand finale roundtable that spotlights “The IAB Creative Showcase: Secrets of the Mobile Superstars.” On-stage discussion during this special session will feature Colleen DeCourcy of Socialistic, Thomas Fellger of Iconmobile, and Per Holmkvist of Mobiento. They will unveil stunning examples of the best mobile creative, and reveal critical insights on how to take advantage of the breakthrough opportunities in mobile today. “The IAB-led forum at... (more)

Mobile Commerce News Weekly-Week of September 30, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information. Also read Enterprise Mobility Asia News Weekly Also read Field Mobility News Weekly Also read M2M News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly Bank of America is testing a new mobile payment service that lets customers use their Apple or Google smartphones to scan pictures to pay for things. Read Original Content According to a Gartner report the analyst firm expects mobile payment transaction volumes and values to grow 42 percent annually through 2016. By then they project that the market will be wor... (more)