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Mojiva Sets Industry Milestone by Serving More Than 1 Billion Ads in First Eight Months of Operation Simple, self-service mobile advertising platform wins rapid acceptance from advertisers and publishers eager to reach mobile users quickly and easily NEW YORK CITY—February 4, 2009—Mojiva, whose powerful advertising platform makes it easy for marketers to reach customers via the growing mobile Web, today announced it has served over one billion mobile ads in its first eight months of operation. This achievement establishes Mojiva as one of the fastest growing mobile advertising platforms in industry history, and shows that advertisers prefer Mojiva’s simple three-step approach to creating, controlling, and tracking mobile advertising campaigns, complete with custom landing pages for products and services. It also illustrates Mojiva’s appeal to publishers, who are usi... (more)

Mojiva Sets Industry Milestone by Serving More Than 1 Billion Ads in First Eight Months of Operation

Mojiva, whose powerful advertising platform makes it easy for marketers to reach customers via the growing mobile Web, today announced it has served over one billion mobile ads in its first eight months of operation. This achievement establishes Mojiva as one of the fastest growing mobile advertising platforms in industry history, and shows that advertisers prefer Mojiva’s simple three-step approach to creating, controlling, and tracking mobile advertising campaigns, complete with custom landing pages for products and services. It also illustrates Mojiva’s appeal to publishers, who are using the platform to rapidly monetize mobile content, tapping a mobile advertising market estimated at $2.7 billion in 2008, according to Gartner, and projected to hit $10 to $15 billion by 2011, according to industry researcher Heavy Reading. “Mobile advertising is one of the brigh... (more)

Mobile Commerce News Weekly – Week of May 19, 2013

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information. Also read Enterprise Mobility Asia News Weekly Also read Field Mobility News Weekly Also read Kevin Benedict’s What’s New in HTML5 Also read M2M News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly Also read SMAC News Weekly Starbucks has announced that 10 million customers are now active users of Starbucks’ mobile apps, many of whom contribute to the four million mobile payment transactions the company records each week. Read Original Content The mobile marketing ecosystem is projected to generate more than $400... (more)

Digital Advertising Market (Online) Growing at 11.9% CAGR to 2019 Says a New Research Report Available at ReportsnReports.com

DALLAS, Aug. 7, 2014 /PRNewswire-iReach/ -- Global digital advertising market to grow from $125.82 billion in 2014 to $220.38 billion by 2019. Over the next 5 years, this market is expected to experience high traction in Asia-Pacific (APAC), Latin America (LA), and the Middle East and Africa (MEA) regions. Advertising emerged as one of the key elements of marketing strategies for any organization. Earlier, print media was the one and only medium to reach customers at large. With time, technology evolved and so the advertising market space. Advertisers now want new mediums which can provide higher levels of reach with low costs associated. This is the time when online advertising market evolved. Online advertising proved to be a better communication medium for advertisers. As the penetration of Internet or accessibility of Internet increased for advertisers, it becam... (more)

IAB to Chair Historic All-Day Mobile Forum at Cannes Lions International Festival of Creativity

The Cannes Lions has selected the Interactive Advertising Bureau (IAB) and its IAB Mobile Marketing Center of Excellence to chair a first-ever all-day forum devoted to the topic of “Creativity in Mobile Advertising” at its annual International Festival of Creativity. On Tuesday, June 19, IAB President and CEO Randall Rothenberg will lead the day’s inspiring series of high-level conversations – six sessions in all, including a grand finale roundtable that spotlights “The IAB Creative Showcase: Secrets of the Mobile Superstars.” On-stage discussion during this special session will feature Colleen DeCourcy of Socialistic, Thomas Fellger of Iconmobile, and Per Holmkvist of Mobiento. They will unveil stunning examples of the best mobile creative, and reveal critical insights on how to take advantage of the breakthrough opportunities in mobile today. “The IAB-led forum at... (more)

Mobile Commerce News Weekly-Week of September 30, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information. Also read Enterprise Mobility Asia News Weekly Also read Field Mobility News Weekly Also read M2M News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly Bank of America is testing a new mobile payment service that lets customers use their Apple or Google smartphones to scan pictures to pay for things. Read Original Content According to a Gartner report the analyst firm expects mobile payment transaction volumes and values to grow 42 percent annually through 2016. By then they project that the market will be wor... (more)

G+J Electronic Media Sales Selects Mocean Mobile to Power Their New Mobile Ad Network optimobile -- the Mobile Performance Network

NEW YORK, NY and HAMBURG, GERMANY -- (Marketwire) -- 02/14/11 -- G+J Electronic Media Sales (ems.guj.de/english) today announced that Mocean Mobile (www.moceanmobile.com), the standard in mobile ad serving, will be powering optimobile (www.optimobile.de), the new G+J EMS mobile performance advertising network. Mocean Mobile provides G+J EMS with a high-class advertising software solution for their mobile performance inventory which represents nearly two thirds of the overall mobile reach in Germany according to AGOF mobile facts 2010. Within optimobile, direct marketers can place their sale-oriented performance marketing campaigns and the Mocean Mobile technology ensures their intelligent placements by serving them to the most interested users with the highest conversion potential. optimobile consists of the high-class mobile sites and apps being marketed by G+J EM... (more)

AdMarvel Launches Ad Mediation for Apple iPhone

AdMarvel, a leading provider of mobile advertising mediation services, today announced the availability of its iPhone Advertising Toolkit. Leveraging experience from a broad portfolio of mediation services for mobile advertising, the toolkit enables iPhone application developers to easily integrate advertising from virtually any ad network into their applications. Advertising metrics and analytics are provided via a web console giving a near real-time view of the application’s advertising performance. To answer the diverse needs of iPhone developers with an expanding international user base; AdMarvel can also act as a fully functional ad-server, supporting the provisioning and management of direct-sourced or in-house advertising. “Mobile advertising is becoming an increasingly important monetization vehicle for iPhone developers,” said, Jan ten Sythoff, Manager of th... (more)

TRUSTe Now Powering Billions of Privacy-Safe Mobile Ads

SAN FRANCISCO, CA -- (Marketwire) -- 12/11/12 -- TRUSTe, the leading data privacy management solutions provider, today announced that its TRUSTed Mobile Ads platform, the industry's first and only comprehensive mobile advertising privacy management platform, has been selected by more than a dozen of leading mobile ad networks since its launch eight months ago. Additionally, TRUSTed Mobile Ads has now reached significant scale, serving over one billion privacy-safe mobile ads -- making it the largest mobile advertising privacy management platform. Together with TRUSTe's TRUSTed Ads platform for web advertising, TRUSTe is the largest provider of OBA (online behavioral advertising) compliant services worldwide, serving over 40B privacy-safe ads per month. Featuring the Digital Advertising Alliance's (DAA) Advertising Option Icon on mobile in-ad placements, TRUSTed Mob... (more)

IAB Spotlights Outstanding Leaders in Interactive Advertising with Its Annual Sales & Service Excellence Awards

The Interactive Advertising Bureau (IAB) today announced the winners of its 2012 Sales & Service Excellence Awards. The IAB Sales Awards honor sales excellence by organizations and individuals as determined by a survey of executives in the interactive advertising buying community, both agencies and advertisers. The IAB Service Excellence Awards recognize outstanding member contributions to IAB industry-related initiatives. Sales Excellence Awards The recipients of the IAB Sales Excellence Awards are determined by the IAB Sales Executive Council in partnership with Advertiser Perceptions, Inc., a highly regarded research firm specializing in agency and marketer communities. The IAB Sales Executive Council worked hand-in-hand with Advertiser Perceptions to develop, deploy and field a two-part customer feedback survey to identify the sales organizations and individuals... (more)

MMA Announces the Smarties™ Award Winners

NEW YORK, Oct. 3, 2012 /PRNewswire/ -- The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, tonight reveals the 2012 Smarties™ winners after receiving close to 500 submissions across 19 categories and 36 countries from around the globe. The gold, silver and bronze are awarded based on the best-in-class mobile marketing executions from agencies, marketers, and other mobile providers. (Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO) The Smarties™ Gala is sponsored by InMobi, Mojiva and Voltari. Beyond the global awards, the Smarties™ also unveils the regional winners from North America. "The staggering increase we have witnessed in the volume of submissions as well as the markets contributing is truly remarkable and indicative that mobile marketing is being embraced by the industry at large," sa... (more)