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Mojiva Authors: Kevin Benedict, RealWire News Distribution, Dilip Dilip, Kristy DelMuto

Related Topics: Cloud Computing Newswire

Cloud Newswire: Article

Companies Seeking Mobile Ads to Reach Customers

Mobile Marketing a New Vertical

Over the least several years, I have followed how hot online marketing has become.  I am sure you have read how old school print ad company revenues are dropping.  As more money moves to the online marketing world.

We have seen a big jump to Pay Per Click (PPC), Google Adwords, and Email Opt-ed marketing.  41.6% of retailers spend less than 1% of their total annual marketing budget on e-mail, --WebSurveyor Corp, October 2006. so where is their ad dollars going?   Maybe more to online commercials or video?

By 2010, online video ad spending is expected to garner 8% of the $29.4 billion spent on online advertising. By 2010, online video ad spending is expected to garner 8% of the $29.4 billion spent on online advertising. eMarketer, September 2006

We know that Google generates most of it revenue from Adwords.  Only 46% of small businesses use Google AdWords, versus 66% of large companies.

Search engine marketing spending is projected to reach $11 billion in 2010. --Search Engine Marketing Professional Organization, January 2006

Just based on the above stats, we can see ad funds are funneling more and more online.  Now with the wave of the new mobile phones, having internet access, and video viewing capability, it would only seem obvious that's where the next growth jump in ad $$ will be.  Mobile Marketing, has already started!

There is even a best practice policy for marketing to mobile phones.  Similar to op-tin email.  http://mmaglobal.com/codeofconduct.pdf

Considering a move to mobile marketing?  Companies like AdMob and Mojiva are ready to meet that need.

Mofiva

Mojiva is a young and dynamic startup company with a mission to help monetize all mobile content across the globe. All of Mojiva's products and solutions are built with simplicity in mind. We believe that the less time you spend managing, the more time you can spend selling. Mojiva is simple. Mobile. Advertising.

Who is doing it you might ask?

Yamaha launched a promotional SMS sweepstakes to supplement their overall mobile campaign. Yamaha’s mobile campaign is a combination of SMS and WAP to engage its target market with relevant messaging, plus interactivity through WAP. The SMS based sweepstakes was a tactical method to increase awareness, generate excitement for Yamaha’s mobile services and increase opt-ins. Participants entered into the sweepstakes and opted into the campaign by either texting “WAVE” to a short code or entering their mobile number into a seamless ‘web to mobile’ widget displayed on the Yamaha WaterCraft website.

Yamaha

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Apple's big move

With the big acquisition of Quattro by Apple this week, all eyes are on the mobile industry once again. Here's my take.

Apple placing such a bet on the mobile ad network space is a clear indicator that the table is set for broad scale ad-supported mobile web and apps.

There is no question, the big players are moving in this direction.  You don't have to be a big company to advertise on mobile devices. As a home based online marketing affiliate or small business owner, this could be a super opportunity to grow your business. You can even take an online course to assist you in becoming very effective at online mobile marketing.

What ever areas you choose to put your marketing dollars, just be sure to have a good follow up system.  Learn more about online mobile marketing

More Stories By Doug Masi

VICO Systems is a partnership where Doug Masi and his partner Matthew Caraway personally assist business owners setup their own custom marketing software. This will allow businesses to really harness the power of online marketing, better known as Automatic Follow up Marketing (AFM). Masi states "We have seen an overall strong demand for complete enterprise systems", therefore enabling implementation of robust Platform as a Service (PaaS) models, allowing us to build custom applications for business functions covering Customer Relations Management (CRM), Business Process Modeling (BPM), and much more. Through our Tradespace Management™ architecture we combine the benefits of Software as a Service (SaaS), BPM Software, and Portal technology allowing our clients to securely extend SaaS across corporate boundaries. We can also allow customers, vendors, or subsidiary companies to participate directly in their defined business processes to create greater efficiencies and oversight, improving the development cycle timelines which increase profits minimizing IT development overhead. These technologies provide the ability to develop new innovative methods for all levels of business collaboration. TRY MY FREE AUTOMATION TEXT/EMAIL EXPERIENCE. NO OBLIGATION JUST GOOD IDEAS Click here to see it in action PLEASE BE SURE TO VISIT OUR FAN PAGE: BE SURE TO LIKE ME "VICO iSchool ON FACEBOOK"